Privacy Policy
As a digital agency, we recognise and are committed to maintaining the highest standards of information security.The scope of information security is broad and we believe we have taken a thorough approach with our commitment to ensuring the confidentiality, integrity and availability of customer, supplier and employee data. We operate in a highly regulated industry and in addition to adherence to voluntary codes of conduct. 4 Roads have a team in place dedicated to monitor current regulation, assess compliance and coordinate activities to ensure the company continue to meet its requirements. Should you have any queries about our approach to information assurance and regulatory compliance please contact our support team at [email protected]. Commissioners Office (ICO) and maximum penalties for breach of the GDPR can be very high.
What has changed?
Anybody responsible for controlling or processing an individual’s personal data will now be required to ensure there is a lawful reason for collection and processing, where relevant consent is secured and is made freely and easy to retract, only the necessary data required is retained and only for as long as it is required. The sharing of individual’s data is also restricted with further explicit consent being required if using or wishing to share with other parties for any other purpose than it was originally collected for unless other lawful reasons for sharing the data apply, for example to investigate criminal activity or in the best interests of the data subject. A person will now be able to easily access their personal data, make applications to correct, port, restrict or have it deleted under qualifying circumstances. For full details on changes to data protection regulation please refer to the ICO website www.ico.org.uk
Your Legal Rights under GDPR
The right to be informed:
Individuals have a right to understand when their personal data is being held and processed, even when this has been obtained indirectly.
The right of access:
You can request access to your personal data at any time to be aware of and verify the lawfulness of the processing, this is via a Subject Access Request (see below).
The right to rectification:
Personal data can be easily rectified if inaccurate, incomplete or out of date. This can be done by contacting us via our [email protected].
The right to erasure:
Under qualifying criteria, you can request your data to be deleted where there is no lawful reason for its continued processing. Please refer to the GDPR regulation or ico.org.uk for full details.The right to restrict processing:
Under qualifying criteria, you can request the processing of your data to be restricted. This means your data will still be held but not processed and may apply where information is inaccurate or if there is an objection over the lawfulness of the processing. Please refer to the GDPR regulation or ico.org.uk for full details. Please send your request in writing as per the below instructions. Where data is restricted, 4 Roads shall, where possible, also inform any involved 3rd parties of the restriction.
The right to data portability:
Individuals can request personal data to be provided in order to reuse elsewhere and/or moved from one IT environment to another in a secure manner without hindrance. Please send your request in writing as per the below instructions.
The right to object:
Where processing of your data is taking place under certain purposes and no legitimate reason exists for this, you have the right to object. Please send your request in writing as per the below instructions.
Rights in relation to automated decision making and profiling:
Automated decision making, and profiling can only take place where consent or a lawful reason apply. Processors are also required to notify individuals when their data is processed by automated means and provide information about the processing and lawful reason for doing so. It should be straightforward for an individual to challenge or request intervention.
Cookie Policy for 4 Roads
This is the Cookie Policy for 4 Roads, accessible from https://www.4-roads.com/ What Are Cookies: As is common practice with almost all professional websites this site uses cookies, which are tiny files that are downloaded to your computer, to improve your experience. This page describes what information they gather, how we use it and why we sometimes need to store these cookies. We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’ certain elements of the site’s functionality. How We Use Cookies: We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard options for disabling cookies without completely disabling the functionality and features they add to this site. It is recommended that you leave all cookies on if you are not sure whether you need them or not in case they are used to provide a service that you use. Disabling Cookies: You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site. Therefore it is recommended that you do not disable cookies. The Cookies We Set Email newsletters related cookies: This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users. Forms related cookies: When you submit data through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence. Site preferences cookies: In order to provide you with a great experience on this site we provide the functionality to set your preferences for how this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can be called whenever you interact with a page that is affected by your preferences. Third Party Cookies: In some special cases we also use cookies provided by trusted third parties. The following section details which third party cookies you might encounter through this site. This site uses Google Analytics which is one of the most widespread and trusted analytics solutions on the web for helping us to understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. For more information on Google Analytics cookies, see the official Google Analytics page. Third party analytics are used to track and measure usage of this site so that we can continue to produce engaging content. These cookies may track things such as how long you spend on the site or pages you visit which helps us to understand how we can improve the site for you. From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst ensuring we understand which optimisations our users appreciate the most. As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.
Third Party Processors
Our carefully selected partners and service providers may process personal information about you on our behalf as described below: Digital Marketing Service Providers We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information. Our appointed data processors include: (i) Prospect Global Ltd (trading as Sopro) Reg. UK Co. 09648733. You can contact Sopro and view their privacy policy here: http://sopro.io. Sopro are registered with the ICO Reg: ZA346877 their Data Protection Officer can be emailed at: [email protected].
More Information:
Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site. However if you are still looking for more information then you can contact us through one of our preferred contact methods: Email: [email protected]