AMBA's Digital Revolution: A Next-Level Website Transformation
Strategy - Design - Development
How 4 Roads Helped AMBA Turbocharge
Their Online Presence
In today’s fast-paced digital world, having a clunky, outdated website is like trying to run a marathon in flip-flops—you won’t get very far! AMBA (Association Member Benefits Advisors) came to us with a challenge that’s all too familiar: their sites needed a total overhaul. From slow searches to disjointed platforms, they were feeling the digital drag.
And that’s where 4 Roads stepped in—to streamline, merge, and supercharge AMBA’s online presence, solving problems that many organisations like yours might be facing right now!
Turbocharging AMBA’s
Growth & Engagement
AMBA had some bold goals: grow BGA member schools from 236 to 500, increase brochure downloads, and drive more registrations for capacity-building workshops. They wanted to become a recognised thought leader in insights, events, and magazines, while boosting engagement on those same platforms. And finally, they needed a strategic approach to link their brands more effectively, making navigation seamless and administration easier across their digital ecosystem.
Sound like a tall order? We were ready for it!
Disconnected, Slow, and Outdated
A Digital Traffic Jam!
AMBA had two separate platforms (AMBA and BGA) that weren’t talking to each other. Their search function was clunky, page load times were dragging, and their content management system, WordPress, made updates feel like pulling teeth. With a staggering number of plugins and potential security vulnerabilities, along with outdated designs and inefficient workflows, they were in dire need of a digital reboot.
Sound familiar? Many organisations face similar hurdles, where managing separate websites, slow search engines, and fragmented user experiences hold them back from growth.
That’s where we come in!
One Platform, Seamless Experience, Game-Changing Results!
Phase 1
The Ultimate Website Merger—AMBA & BGA, United at Last!
Our first priority was creating a headless CMS content data architecture to unify the data across three new sites: AMBA, BGA, and AMBA-BGA. Why? AMBA-BGA needed to grow and better align its dual identities while managing shared content more effectively. We helped them achieve this by creating separate sites for each identity—helping them build their own unique digital footprint on Google—while keeping everything centralised for easier administration.
But this wasn’t just about merging websites. We set the foundation for future growth by integrating Microsoft Dynamics 365, Survey Monkey, Zoom, and more, making their platform scalable and seamless. We didn’t stop there—insights, articles, and events pages were redesigned for better usability and faster updates, crucial for AMBA’s goal to become a thought leader.
💡 Why this matters: A platform that scales with your organisation is essential! It’s not just about merging websites; it’s about building a system that supports growth—whether that’s increasing BGA member schools, boosting brochure downloads, or driving event registrations.
Phase 2
The Search That Actually Works—Enhanced & Turbocharged
Search engines shouldn’t feel like searching for a needle in a haystack. AMBA’s old search function was outdated and slow, but we transformed it into a dynamic, lightning-fast tool that’s now a joy to use.
Here’s what we did:
Dynamic Search Box: Real-time results as you type!
Updated Filters: Clean and intuitive, just like your favourite app.
Speed Boost: 30% faster searches! Less waiting, more engaging.
💡 Fun Fact: A better search experience doesn’t just improve usability—it helps AMBA achieve their objective of growing new and returning visitors to their insights and events pages.
Phase 3
Simplifying Administration with an All-in-One Admin Page
Finally, we tackled AMBA’s admin headaches by building a super-sleek admin page for the Business Graduation Association (BGA) site. This intuitive setup allows for seamless management of schools, events, and domain authorisations—boosting AMBA’s efficiency.
💡 Pro Tip: Easier administration means more time to focus on AMBA’s bigger picture goals—like growing BGA membership, becoming recognised thought leaders, and creating a joint branding strategy that shines.
Speed, Engagement, and a
Unified Digital Presence
AMBA now has a streamlined, user-friendly platform that delivers faster results, improved user experience, and more efficient administration. With their sites unified, AMBA’s digital operations run smoother than ever, freeing them to focus on growth and innovation.
Let’s break it down:
30% faster search results
Seamless CRM and third-party integrations
Enhanced user experience with dynamic content and design
One central platform, endless possibilities
Why Does This Matters
to YOU?
You might be wondering, How does this apply to my organisation?
If your digital presence feels outdated, if managing multiple platforms is causing headaches, or if your search function is losing users rather than engaging them—it’s time for an overhaul.
You need a platform that scales. You need a platform that engages. You need 4 Roads.
We help organisations like yours:
Streamline their digital ecosystems
Improve user engagement
with intuitive designs and lightning-fast featuresMerge and future-proof platforms, so you’re ready for whatever comes next
Take the Leap
Your Future Is Waiting!
AMBA is now equipped to meet the demands of a growing, digitally savvy audience. Their new platform is built for speed, engagement, and future scalability—and that’s what we can do for you too.
If you’re ready to boost engagement, simplify your systems, and future-proof your digital presence, let’s make it happen! Reach out to 4 Roads and let’s start building a platform that works as hard as you do.
Ready to future-proof your digital presence? Contact 4 Roads today!