Why Community User Generated Content Matters
User-generated content (UGC) is a key ingredient in the recipe many marketers have cooked up for their marketing campaigns.
It’s helped to add clarity and honesty to the buying process, and is incredibly effective at supporting sales. However, it is still an example of the one-way communication between brands and their audience—a stance that is becoming obsolete…
Community Management: Understanding Why People Join Communities
Many brands are starting to understand the power of online communities. For consumers this is great news.
A thriving online community is one of the most dynamic ways to connect customers to each other and to you. Yet to have any sort of sustained success, you need to understand what motivates people to join your community in the first place…
Verint Engage 2022: Recap & Summary
4 Roads recently attended Verint Engage where we delivered several key sessions along the community tracks. Here’s a recap of the event…
The Cost of Managing the Customer Experience
Let’s start with a question. Would you like to be known for having a best-in-class customer service experience? For any organisation worth their salt, the answer will be a resounding yes. This is usually followed by “that’s all well and good, but will it be expensive to implement?”
The ROI of Increased Audience Engagement
Audience or customer engagement is one of those terms that seems to get bandied around everywhere at the moment. Engaged customers, organisations think, will result in a better return on investment. Tell Marketing to sort it out and we’ll reap the benefits! The pure truth is audience engagement IS essential to any digital strategy…
AR/AI Interactive Digital Display sees 4 Roads shortlisted for a BIMA award
The team here at 4 Roads are pleased to announce we have been shortlisted for an award by BIMA in the Technology Above £70k category for our work with Hitachi Vantara on the development of an AR/AI Interactive Digital Display. Hitachi Vantara is part of the Hitachi Group, the 38th biggest business in the world…
The ROI of Better Community Management
Return. On. Investment. Three simple words that are often the cause of a huge amount of confusion and angst when it comes to measuring the value of a community. When an organisation has invested a good chunk of the budget in a platform, recruited a community manager or team, trained the team and resourced for…
4 Roads Helps Develop ‘Call 4 Help’ App To Help NHS Staff
In the midst of the coronavirus pandemic, 4 Roads dropped all business activity to rapidly develop a mobile app solution to improve communication inside hospitals.