Natural World Safaris: A Wild Digital Adventure
Strategy - Design - Development
Outdated Tech,
Outdated Experience
Natural World Safaris (NWS) had a problem: their website was slowing them down. Powered by Umbraco 7, the platform couldn’t keep up with the fast-moving digital world. Safari explorers want speed, ease, and an unforgettable experience when planning their adventures. NWS needed a website to match.
What was broken?
The site’s navigation was clunky, content was buried, and search filters weren’t user-friendly. Behind the scenes, it was difficult to manage and maintain. On top of that, their SEO performance was poor, hindering their ability to attract and retain new customers. NWS came to us with a mission: migrate their website to a faster, smarter platform, improve their SEO, and make it seamless for users and their team alike.
The goal? A lightning-fast, customer-centric site that could evolve with the latest tech. And they wanted it done fast—we had just five months to pull it off. While five months may not seem swift on its own, the context makes all the difference: the previous site had over 2,000 pages and more than 4,000 images. In total, we successfully migrated close to 70,000 content items—without any drop in search rankings.
Migration Magic
Meets Creative UX
We broke the project into three stages, each carefully designed to tackle the problems NWS faced while future-proofing their site for growth.
Phase 1:
Migration & Redesign
Our first task was to move from Umbraco to SocialStack—a more flexible, user-friendly platform. This wasn’t just a copy-paste job. We completely restructured the site’s architecture, analysing how each element fit together to ensure seamless continuity between the old and new systems. Content needed to flow smoothly, and so did the user experience.
Additionally, we integrated Peak 15 into the site, ensuring that whenever users filled out forms, their data flowed directly into NWS’s CRM system. This streamlined both customer management and communication.
But this wasn’t just about migration; we also set out to transform the design. Working in two fast-paced design sprints, we:
Reimagined the homepage with new search and navigation mechanics.
Created wireframes to improve the safari search process—making it easier for users to discover their dream destinations.
Ran customer journey workshops to map out the full user experience, from first click to booking.
We didn’t stop at making it look good. We were laser-focused on functionality, optimisation, and SEO improvement, ensuring everything ran like clockwork behind the scenes while attracting more organic traffic.
Phase 2:
Enhancing User Engagement
Once the site was live, we kicked things up a notch. We built personalised areas for returning customers to manage their previous safaris, shortlist new ones, and even book their next adventure. Our goal? Boost engagement and make users feel like they had their own customised space.
Potential Phase 3:
Future-Proofing with Advanced Technology
If budget allowed, we could take NWS’s digital experience to the next level. Phase 3 would focus on future-proofing with cutting-edge tech, such as virtual reality tours, voice search integration, and advanced personalisation features. These innovations would not only enhance user engagement but also ensure NWS stays ahead of industry trends, continually impressing and wowing their customers.
From Clunky
to Seamless
So, what did we deliver?
Flawless Migration: We successfully migrated all content from Sitecore to Umbraco, with zero data loss and a streamlined backend, making life easier for the NWS team.
Faster, Smarter Search: We transformed the site’s search and navigation functions, allowing users to find exactly what they were looking for in seconds. No more frustrating searches—just smooth, intuitive discovery.
Optimised Performance & SEO: The new site was not only faster but also better optimised for search engines, vastly improving their SEO performance and organic traffic.
Personalised Features: From shortlists to booking, returning users got a tailored experience that keeps them coming back for more.
Seamless CRM Integration: Form data from the website was seamlessly integrated into Peak 15, ensuring smooth customer relationship management and communication.
Roaring
Success
100% data migration—no content left behind, no downtime.
Enhanced search functionality that improved user satisfaction and increased bookings.
Faster site performance, matching the speed of modern digital platforms.
Improved SEO, driving more organic traffic and increasing overall visibility.
Increased user engagement, thanks to personalised customer areas and dynamic forms integrated with their CRM.
But the real victory? A future-proofed platform ready to grow with the latest in digital innovation.
The Power of a
Future-Proofed Digital Experience
Today’s users expect more. They want speed, simplicity, and personalisation—and they want it now. That’s why businesses like yours can’t afford to be stuck on outdated platforms. A slow, unresponsive website loses customers.
Our work with NWS shows the power of an intelligent migration, smart design, and thoughtful integrations. The move to Umbraco didn’t just fix the problems NWS faced—it opened up new opportunities to engage users, improve SEO, and create immersive experiences.
And that’s the lesson here: every business, community, and organisation can benefit from this kind of digital transformation. It’s about more than just migrating to a new platform—it’s about creating a future where your digital presence is as dynamic as your brand.
Are You Ready
to Transform?
NWS is now set to explore the digital frontier with a platform that grows with them. What about your business? Are you stuck with outdated tech, losing customers with every slow page load or confusing search result?
It’s time to upgrade. Whether it’s migrating platforms, redesigning your user experience, improving SEO, or integrating the latest tech—we’ve got you covered. Let’s create a seamless, powerful digital experience that keeps your users engaged and coming back for more.
Talk to us today to start your own digital transformation journey. Your future is just a click away.
With 4 Roads, we didn’t just migrate—we transformed. Ready to do the same for your business? Let’s make it happen.